Generali Indonesia has officially launched the global campaign #HereNow, part of a worldwide initiative by Generali Group to emphasize its commitment as a Lifetime Partner—a company that supports customers through every stage of their lives. The campaign encourages Indonesians to take proactive steps in financial and health planning today to ensure a secure and prosperous future. President Director & CEO Rebecca Tan highlighted that the present moment plays a critical role in shaping tomorrow, describing #HereNow not merely as a campaign but as a reflection of Generali’s dedication to being a reliable companion that provides the best protection and solutions for customers.
Introduced in October 2025, the initiative also aims to enhance insurance literacy and inclusion in Indonesia, where current insurance literacy stands at 45.45% and inclusion at 28.50%, far behind the banking sector. As Indonesia experiences a demographic bonus with 69.58% of its population in productive age, Generali sees an urgent need to raise awareness about financial preparedness. The campaign involves community engagement activities at Gelora Bung Karno (GBK) from 5–18 November 2025, promoting healthy lifestyles while spreading financial education. Through its accessible digital platforms—iPropose, Gen iClick, and JANE virtual assistant—Generali Indonesia continues to offer comprehensive life, health, and retirement insurance solutions. The company reaffirms its role not only as a provider but as a trusted partner in building a financially resilient society.
