Vespa reinforces its position not just as a mode of transport, but as a lifestyle symbol through its latest initiative, Vespa & You. The campaign connects the iconic Italian brand with urban communities that are active, creative, and stylish. Vespa now acts as a lifestyle companion, accompanying users in expressing their identity through sports, culinary exploration, travel, music, and fashion.

The first program features padel, a sport popular among urban groups, creating a vibrant and stylish atmosphere on and off the field. PT Piaggio Indonesia’s PR & Communications Manager, Ayu Hapsari, stated that Vespa & You “demonstrates Vespa’s style in modern urban life, turning enthusiasm and passions into meaningful daily activities.” The initiative emphasizes that every journey with Vespa celebrates life, freedom, and self-expression, while strengthening the emotional bond between the brand and its community.

Source: https://voi.id/en/amp/527057