The Bali Provincial Government is stepping up efforts to enhance the quality of micro, small, and medium enterprises (MSMEs) products to increase their exports to the European Union (EU). According to I Wayan Ekadina, head of Bali’s Cooperative and MSME Office, there will be assistance and training for MSME producers to align with the requirements of destination countries, especially regarding sustainable materials and production practices. This improvement drive is linked to the Comprehensive Economic Partnership Agreement between Indonesia and the EU (IEU-CEPA), which becomes effective on January 1, 2027.
Bali has around 448,434 MSME actors, about 25% of which are export-oriented. The province’s export products include fisheries, jewellery, crafts, non-knitted clothing & accessories, wood, paper, furniture, fruits, essential oils, and woven goods. In January-July 2025, export value from Bali reached USD 322.7 million, down about 13.59% compared to the same period in 2024. Major export destinations remain the United States, China, and Australia, but European countries such as Germany, France, the Netherlands, and Spain are among the top ten. The provincial government sees IEU-CEPA as an opportunity to increase export volumes and expand Bali’s market access into Europe, especially for emerging agricultural products like chocolate and coffee.
