Indonesia is seeing a growing business opportunity in its fruit sector, driven by rising health-conscious consumer behaviour and increasing demand for fresh, processed, and farm-tourism fruit products. The trend toward healthy living has boosted consumer interest in fruit, creating opportunities not only for exporting fresh fruit but also in developing processed fruit products (such as dried fruit, juices, preserves) and integrating agrotourism as a value-added business model.
Key factors supporting this growth include Indonesia’s tropical climate, diverse fruit varieties, a large domestic market, and improved digital tools for marketing. For success, fruit entrepreneurs need to focus on quality control, fruit cleaning and packaging, exploring processed fruit product lines, building direct channels with consumers (online or physical retail), and combining farms with tourism experiences to generate more income streams. In summary, the Indonesian fruit business has strong potential across three main fronts — fresh exports, processing, and agrotourism.
