Indonesia’s dragon fruit industry has transformed significantly over the past decade, evolving from a luxury commodity into a mass-scale agribusiness with promising growth potential. Different varieties of dragon fruit cater to various market segments. White dragon fruit typically sells for IDR 10,000–20,000 per kilogram, red dragon fruit for IDR 15,000–30,000, while the premium yellow variety can reach IDR 40,000–70,000 per kilogram due to its higher nutritional value and unique taste.
From an investment perspective, dragon fruit farming requires relatively low initial capital, mainly for stem cuttings as planting material. The plants start producing fruit within 1–2 years, with an economic lifespan of over 20–30 years. Investors can expect to break even within 3–4 years, while facing low production risks since dragon fruit is highly resistant to pests, diseases, and adaptable to changing climates. Looking ahead, Indonesia has strong export opportunities due to increasing production, competitive quality, strategic geographic location, and government support. Beyond fresh fruit exports, there is also room for product diversification, such as processed goods and value-added innovations. With its long-term sustainability and growing global demand, the dragon fruit industry is positioned to become a key contributor to Indonesia’s agricultural exports, driving economic growth and providing new business opportunities for farmers and investors alike.
