Indonesia’s seafood industry delivered impressive results at the 27th Japan International Seafood & Technology Expo (JISTE) 2025, held from August 20–22 in Tokyo. The country recorded potential transactions totalling USD 128.51 million—or approximately IDR 2.06 trillion—over 80% of which came from shrimp, seaweed, tuna, and tuna-based products. The Indonesian Pavilion, occupying 72 m² and featuring 15 fisheries businesses, showcased a broad spectrum of offering,s including octopus, cuttlefish, crabs, fresh tuna, and various seaweed items. Officials highlighted that Japan’s stringent standards and buyers’ strong interest signal growing confidence in Indonesia’s seafood quality, safety, and sustainability.
This exhibition not only strengthened Indonesia’s position in the competitive Japanese seafood market but also served as a vital platform for economic diplomacy and long-term trade relationships. The spotlighted items—shrimp for sushi and tempura, seaweed for high-value food and non-food applications, and tuna products—stand out as key export drivers. Emerging trends include rising interest in sea urchin (uni), a product gaining demand due to Japan’s domestic production decline from overfishing and ecosystem shifts. The success of Indonesia’s pavilion was also attributed to robust collaboration among government agencies and trade institutions, including the Ministry of Trade, Indonesian Embassy in Tokyo, ITPC Osaka, ASEAN–Japan Centre, state-owned banks, and Garuda Indonesia
