Indonesian-made paint has once again demonstrated its quality on the international stage. Automotive refinish paint manufacturer, PT Anugerah Berkat Cahaya Abadi (ABCA), officially brought its flagship product line to the prestigious International Automodified (IAM) Malaysia 2025 exhibition, held from August 16-17, 2025, at the Setia City Convention Centre, Malaysia. ABCA's presence marks a concrete step in the company's ambition to go global and strengthen the position of Indonesian products globally. "Our mission to go global in 2025 began at the Osaka Auto Messe (OAM) in Japan in February 2025, and now continues at IAM Malaysia," said Sugiarto, Marketing Director of PT ABCA, in an official statement on Tuesday (August 19th, 2025). "Indonesian products must be at home and respected internationally!" he added optimistically.
At IAM Malaysia, ABCA brought its flagship line of chrome paints, a source of pride for Indonesia. Featured products like the Spider SPC100 Ultra Mirror Chrome Paint, SPC88 Silver Chrome Effect, and SPC99 Black Chrome Effect are sure to wow exhibition attendees. "This product is a source of pride for us and Indonesia, as it is the only chrome paint product in Southeast Asia and one of only three manufacturers in the world. This is a milestone not only for our company but also for Indonesia!" explained Sugiarto. Beyond simply displaying products, ABCA also presented live chrome paint application demonstrations, along with giveaways to attract automotive enthusiasts in Malaysia. "We are also participating in giving away giveaways to increase brand awareness in the Malaysian modification market," added Sugiarto. Furthermore, ABCA is opening up business opportunities by offering an introductory price for the SPC100 and actively seeking reseller and distributor partners in Malaysia. This step is a concrete effort by ABCA to expand its international network. ABCA's strengths extend beyond chrome paint. Its product portfolio includes thinners, putties, primers, basecoats, clearcoat topcoats, and tinters in a wide range of colours.
Source:
https://www.beritasatu.com/ekonomi/2914953/abca-bawa-cat-krom-buatan-indonesia-tembus-pasar-global
