From 15 to 17 August 2025, PT Bank Rakyat Indonesia (Persero) Tbk holds the Beauty, Fashion, and Fragrance Festival (BFF Festival) 2025 at the Jakarta International Convention Centre (JICC), Hall A and Hall B, Central Jakarta. BRI recognises the significant potential of this industry in driving economic growth, creating business opportunities and generating employment. The BFF Festival 2025 will feature 200 curated brands from the beauty, fashion, and fragrance sectors in Indonesia. A range of fashion labels will be showcased, including Tulola, Oemah Etnik, and Isago. Beauty and fragrance categories will include brands such as Wardah, Make Over, Labore and others. This festival provides a forum for domestic and international industry professionals to network, expand market access, and establish strategic collaborations in line with market dynamics. In addition to the exhibition, visitors will have the opportunity to attend trunk shows, interactive workshops, and panel discussions with industry experts.

In order to enhance the experience of visitors to the BFF Festival 2025, BRI has prepared a series of special programmes for visitors. These include visitor ticket discounts, shopping vouchers for transactions using BRI credit cards, account opening rewards, and the opportunity to win valuable metals. The visionaries behind the BFF Festival, Hanifa Ambadar and Novita Imelda, have identified significant challenges that continue to face domestic beauty and fashion industry players. Local brands often encounter challenges in accessing broader markets, while the fashion industry is confronted with the influx of inexpensive imported products and the dominance of international fast fashion, which erodes competitiveness. The BFF Festival plays a crucial role in fostering connections between industry leaders and the relevant market, while also promoting cross-sector collaboration to generate new business opportunities. 

Source: https://www.tempo.co/info-tempo/bri-hadirkan-beauty-fashion-and-fragrance-festival-2025-2058482