Indonesian instant noodle exports to Canada recorded a significant increase in 2024, with growth of approximately 75% compared to the previous year. According to data from the Indonesian Embassy in Ottawa, the export value reached USD 4.94 million, or approximately IDR 79.6 billion, up from USD 2.82 million in 2023. This surge reflects the growing interest of Canadian consumers in Indonesian culinary products, particularly in the ready-to-eat food segment. This increase was supported by various promotional initiatives, one of which was through Toronto Market Week 2025. At the event, Indonesia presented a pop-up store showcasing a variety of Indonesian instant noodle varieties. This strategy allowed visitors to experience authentic Indonesian flavors firsthand, which has proven to be a positive response from consumers and food industry players in Canada.
The Trade Attaché of the Indonesian Embassy in Ottawa, Mahdewi Silky, stated that this momentum presents a strategic opportunity to expand market share. According to her, integrated measures are needed, starting with expanding distribution networks in large retailers, increasing collaboration between producers and the Indonesian diaspora, and utilizing culinary diplomacy to strengthen Indonesia's image as a producer of high-quality food. Mahdewi also emphasized the importance of product innovation and creative marketing strategies to face global competition. "This success proves that instant noodles are not just a fast-food product, but also an effective medium for introducing Indonesia's rich flavors and culture to the world," she said. This achievement is expected to encourage Indonesia's processed food sector to further expand in the international market. With this positive trend, opportunities are wide open for other Indonesian culinary products to penetrate markets in developed countries, while strengthening Indonesia's position in the global food supply chain.
