Bandung-based MSME, PT Felistianova Kreatif Nusantara, successfully exported its first genuine cowhide leather bag to Saudi Arabia on Tuesday (August 5, 2025). The product's uniqueness lies in its key detail, a gold-plated Kaaba-shaped statue, while also combining elements of batik, woven cloth, and songket from various regions as its distinctive feature. This export marks a significant milestone in promoting Indonesia's cultural identity on the global stage.
This success is due to various supports, from Business Matching at TradeExpoIndonesia 2024 to assistance with the export process from Bandung Customs and Excise and facilitation from forwarder PT SiddhiGlobal. Stevitri, the owner of Felistianova, expressed her gratitude for the smooth process thanks to the assistance of all parties involved. Felistianova's journey serves as a strong demonstration that Indonesian creative MSMEs can compete in the international market with products that combine aesthetic design and cultural roots.
