Madiun City is now taking strategic steps to become a healthy city by strengthening the beauty industry sector. The city government sees great potential in the growing interest in body care products and services, including spas, local skincare, and beauty clinics. This sector not only creates new job opportunities but also attracts private sector and SME investments, while aligning with the city’s vision of a health and wellness-focused community.
To support the beauty industry ecosystem, the Madiun City Government is focusing on streamlining business licensing processes, providing business incubation spaces, and promoting health education among residents. This approach is considered effective for integrating economic growth with the quality of life for residents. However, the success of this strategy requires collaborative commitment between businesses, academics, and the government to ensure that Madiun City not only becomes a hub for the beauty industry but also a symbol of a modern, healthy, and sustainable city.
