Halal certification is now an important tool in expanding the reach of local products to export markets, especially in Muslim-majority countries. The Halal Product Guarantee Agency (BPJPH) states that halal certification increases competitiveness and demonstrates compliance with international standards. Certified SME products are not only evaluated based on quality but also on the certainty of their halal status, which is increasingly considered by global consumers.
The government aims to expand halal certification for local products as part of a strategy to strengthen exports based on cultural and ethical values. This initiative not only opens new economic opportunities but also addresses the challenges faced by small businesses seeking to upgrade. However, the effectiveness of this program still requires faster certification processes and technical assistance to ensure it is not merely an administrative formality but genuinely drives export competitiveness.
