The Merah Putih Cooperative in Central Kalimantan acts as a driving force for the grassroots economy based on local potential. Through an inclusive and participatory approach, the cooperative actively collaborates with micro, small, and medium enterprises (MSMEs), farmers, and fishermen to manage and market the region's flagship commodities. This initiative is believed to strengthen community economic independence and create a sustainable business ecosystem.
The efforts undertaken by the Merah Putih Cooperative are not only focused on enhancing the value of products but also on fostering distribution networks and broader market access, including export opportunities. Support from the local government is also being strengthened to ensure that this locally-based cooperative model can be replicated in other regions as a concrete solution for equitable economic development from rural areas to urban centers.
