PT Integra Indocabinet Tbk (WOOD), a manufacturer of furniture and wood products from Indonesia, continues to strengthen its export strategy by exploring new international markets. This step was taken in response to potential trade barriers from the United States (US), which has been the company's main market. WOOD is currently anticipating the impact of the US' planned 32% import duty tariff on Indonesian products that will take effect in August 2025. For this reason, the company seeks to reduce dependence on the US market by expanding distribution to other countries, including Europe and Asia, in order to maintain export revenue stability.

Market diversification is Integra's strategic move in facing global challenges, especially amid the dynamics of international trade policies. Besides relying on government diplomacy in negotiating tariff reductions with the US side, WOOD is also actively building partnerships with buyers from other countries that are more stable in terms of regulations. The company is optimistic that this market expansion will not only be able to keep export performance solid, but also strengthen Integra's position as a global player in the wood-based furniture industry. This effort also demonstrates the company's commitment in building a business that is adaptive and resilient to geopolitical pressures and international market fluctuations.

source:
https://insight.kontan.co.id/news/integra-indocabinet-wood-memperluas-pasar-ekspor