Amidst the rapid development of the fashion industry, Organic Batik is here as a breath of fresh air, bringing the beauty of batik with a modern and modest touch. Starting from the vision of the owner, Ana Khairani, this Bogor-based brand has successfully embraced the local and international markets, proving that quality and innovation are the main keys. Ana started her business journey in 2013. At that time, as an employee at a BUMN, she found it difficult to find batik with motifs that were not too classic, had bright colors, and of course were modest. From her personal experience, Ana had the idea to create unique and different batik motifs.
The Organic Batik business journey has been a long process of forming the brand's DNA until now. With a global vision, Organic Batik has not only grown as a brand, but has become a partner of more than 100 UKM brands that use Organic Batik fabrics as their raw materials for production. The resulting production is very diverse, ranging from batik fabrics that produce batik uniforms, to being able to be used as gifts for merchandise. The targeted market segment is also broad, covering men, women, and children. The excellent product quality differentiates Batik Organik from its competitors. "Quality products so that buyers always repeat orders because there is a guarantee of quality," said Ana. In addition, other advantages are found in the entire collection of motifs and the use of natural fibers and natural colors which are the distinctive characteristics of this brand. Despite its success, Ana admits that there are challenges in her business journey, such as unstable purchasing power, fluctuating demand for buying interest, production that depends on the weather, and adaptation to technological developments. Batik Organik's first trip to the international market was sent to Nigeria in 2014, after which it continued to Japan, Switzerland, Canada, Korea, Malaysia, Singapore, Brunei, and the Philippines.
