The Ministry of Creative Economy (Ekraf) is reinforcing its institutional role to boost the national creative sector by emphasizing data-driven policymaking and targeted program development. During a leadership meeting on June 5, 2025, Minister Teuku Riefky Harsya underlined the need for strategic cross-sector collaboration, particularly through actionable follow-ups to existing MoUs. These partnerships aim to strengthen regional creative economy institutions—eight provinces already have dedicated agencies, and 14 more are preparing to establish theirs.
A key achievement has been the surge in investment in the creative sector. In 2024, investments rose significantly to IDR 162.6 billion from IDR 99.5 billion the previous year, with the highest quarterly increase of IDR 52.1 billion in Q4. This growth was measured using five primary business activity codes (KBLI), covering graphic design, content for film and animation, digital game design, creative content design, and photography. Beginning in 2025, the ministry will adopt KBLI 2020, encompassing 238 creative economy codes. In the first quarter of 2025 alone, IDR 43.2 trillion in investment was recorded from over 69,000 projects—31.7% of the IDR 136.28 trillion annual target. Minister Teuku Riefky stressed that all ministry efforts must position the creative economy as a new engine for national growth. He called for a spirit of collaboration, accountability, and bold innovation. “Creative economy must become Indonesia’s next economic powerhouse,” he affirmed. The meeting was also attended by Deputy Minister Irene Umar and senior ministry officials.
