PT. Rhino Indonesia emphasized its commitment to building a fashion ecosystem based on printing technology through the "Print Fashion Parade: Color of Indonesia" event held at Hall F Patiunus, South Jakarta, Saturday (1/6/2025). This event showcased a combination of sublimation technology and the creativity of local designers in presenting a collection of clothing with Indonesian cultural motifs. In the event, ten designers showcased their works, all of which were printed using the Rhinotec sublimation machine, Rhino Indonesia's superior technology known for its sharp colors and precise print results. "Fashion and technology are now inseparable. We want to be a growth partner, not just a machine provider," said Herbit, CEO of Rhino Indonesia, in his speech.
More than just a fashion show, this event also presented a discussion and education session regarding the development of the fashion printing industry. Fashion influencer Alicia Amaris discussed the importance of social media and personal branding in building the existence of local fashion. Meanwhile, Herbit reviewed the economic potential that can be maximized through innovation in the print-based fashion sector. Visitors are also invited to watch a live demonstration of the use of Rhinotec machines, starting from the digital design process to printing on various types of fabrics. The goal is to provide a concrete picture that technology can be a real partner for creative actors. "Print Fashion Parade" is a collaborative space between designers, technology providers, and the market. Rhino Indonesia hopes that this kind of activity can encourage MSMEs and young designers to utilize printing technology as a means of expansion and increasing competitiveness in the national and global markets.
