Indonesia's potential to export to Australia is significant, supported by approximately 120,000 Indonesian diaspora members in Australia. With their understanding of the Australian market, they can serve as valuable partners for business actors. Notable products with export potential include food and beverage products, natural and practical authentic cooking spices, and rattan and bamboo-based home decor. By 2024, total trade value between the two countries reached USD 13.474 billion, with Indonesian exports to Australia totalling USD 5.59 billion. Moreover, throughout 2024, Indonesia's non-oil and gas exports to Australia surged by 60.58%. Exports from the food and beverage product sector reached USD 160.5 million in 2024.
Indonesian exporters are encouraged to engage in the Good Food & Wine Show and Fine Food Australia exhibition, a prime opportunity for potential transactions exceeding USD 100 million. The Australian market has seen an increasing demand for low-sugar and plant-based foods, with many products meeting the standards set by Food Standards Australia New Zealand (FSANZ). Meanwhile, between 2018 and 2022, Indonesian home décor product exports grew by 13.98%, while furniture exports increased by 11.67%. In the home decor market, buyers in Australia are attracted to minimalist designs, neutral colours, handmade items, easy-to-manage homes, also environmentally friendly and sustainable products. The Indonesian Export Financing Agency (LPEI) actively provides Indonesian businesses with valuable export market insights, including consumer trends, superior product opportunities, and market penetration strategies in Australia and New Zealand. In addition to providing indirect support to businesses through the Canberra Trade Attaché, LPEI offers direct input to those companies that bring product samples. Furthermore, LPEI offers Business Matching, Desa Devisa (community development), and Coaching Program for New Exporters (CPNE) services.
