The Ministry of Trade (Kemendag) said that the culinary sector is still the most popular business in the franchise business. "Indeed, based on existing data, the number of franchise actors who are the first is still in the culinary category business, still around more than 40% of the franchise business," said Director of Trade Business Development Septo Soepriyatno in Jakarta, Wednesday (16/04). The Ministry of Trade noted that until February 2025, there were 157 domestic franchisors and 154 foreign franchisors. Of that number, the food & beverage (F&B) sector still dominates with a composition of 47.77% followed by beauty services, non-formal education, retail, and others. The total turnover of the franchise business in Indonesia in 2024 was recorded at IDR 143.25 trillion.
The franchise potential in Indonesia is very large based on the 2024 business activity report, franchises in Indonesia are able to absorb 97,872 local workers with a total turnover of IDR 143.25 trillion. He said that all sectors have the same potential to develop further. Therefore, the Ministry of Trade collaborates a lot with communities and also with universities to educate students to become entrepreneurs. According to him, the franchise business has a very good opportunity to increase Indonesia's economic growth. Furthermore, Septo said, the franchise growth target in 2025 is expected to reach 5%. "The growth target is 5%, in 2024 it was still 5%. The challenge is that we try to reach areas outside Java and Sumatra," he added.
