Prigen is indeed known as one of the largest coffee commodity producing sub-districts in Pasuruan Regency. Coffee from Prigen is now increasingly in demand and has good market prospects. Not infrequently many foreign tourists come to see the coffee plantations in this highland area. The area of coffee farming in Prigen is known to be around 1,000 hectares. On average, it is in residents' yards, dry fields and forestry land. All of them are spread across Dayurejo, Jatiarjo and Lumbangrejo Villages. There are also some in Ledug and Pecalukan Villages.
Jumali, one of the coffee farmers from Dayurejo Village, Prigen District, said that the prospects for Prigen coffee have recently been increasingly bright. "The demand for goods in the field is stable, both for fulfilling the local market and for export," he said. This is also felt when entering the early harvest season. Both for Arabica and Robusta coffee, around September. "The price is also stable, currently robusta per kilogram is IDR 79-80 thousand and arabica per kilogram is IDR 95-98 thousand," he said. The good market potential for Prigen coffee, he said, has its own characteristics. Among them, the taste tends to be sweet, the sourness is not dominant. There is also a taste similar to cloves, he added. Because the potential is getting better, farmers who plant coffee are also increasing. "In Prigen District, there are hundreds of people. Around 400-500 people," he said. The same thing was also conveyed by Suprapto, a coffee farmer from Ledug Village, Prigen District. "Prigen coffee is increasingly well-known and the potential in the future is very good for the agricultural business," he explained. He said that its marketing for local and national markets is almost spread throughout Indonesia. "Alhamdulillah, every day there are buyers, especially during the harvest season," he explained.
