PT HM Sampoerna Tbk is driving Indonesia's SME growth through the Sampoerna Retail Community (SRC) program, playing a key role in strengthening the national economy. According to President Director Ivan Cahyadi, collaboration between the private sector and government is essential for empowering micro, small, and medium enterprises (SMEs). By forming strategic partnerships, SRC has created a more inclusive and sustainable business ecosystem, enabling SMEs to thrive in the digital era. SRC’s efforts have supported over 347,000 SMEs through comprehensive training and mentoring, focusing on enhancing their competitiveness, particularly through digitalization.
SRC’s economic impact is substantial, with the total sales from SRC stores reaching IDR 236 trillion annually, which accounts for 11.4% of Indonesia's GDP in 2022. One standout initiative is 'Pojok Lokal,' which helps ultra-micro SMEs market their products, resulting in a 40% increase in sales. Furthermore, SRC’s digital innovations, like the ‘Super App AYO’ and 'MAY AYO' platforms, have provided retailers with the tools to engage in online wholesale transactions and directly connect with consumers, boosting their market reach without additional costs. Through continued collaboration, digitalization, and innovation, SRC proves that small businesses can grow stronger and contribute to Indonesia’s economic success.
