Tuesday, 18 February 2025 09:49

Empowering Micro, Small and Medium Enterprises, Local Products to Global Markets

Rumah Kain, a micro, small and medium enterprise that produces Palembang's signature cloth, has successfully expanded its access to develop Palembang's songket business, through the Micro and Small Business Funding programme from PT Pupuk Sriwidjaja Palembang, one of Pupuk Indonesia's subsidiaries. The programme provides financial capital, business assistance, marketing training and guidance on legal compliance, with the aim of enhancing product quality and securing SNI certification for songket products. A milestone in the success of this programme was the achievement of Rumah Kain becoming the primary songket supplier for Jakarta Fashion Week 2025.

The development of the micro, small and medium enterprise sector is believed to contribute to national economic growth, and Pupuk Indonesia President Director Rahmad Pribadi stated that the assistance of micro, small and medium enterprises is hoped to result in greater awareness of local cultural heritage and a positive effect on the Indonesian economy. This mentoring programme will continue to be refined and expanded so that more micro, small and medium enterprises will be competitive and their industries will expand.

Source:
https://mediaindonesia.com/ekonomi/744605/pemberdayaan-umkm-produk-lokal-meluncur-ke-panggung-dunia

 

 

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