PT. Coco Total Karbon Indonesia (CTKI), a leading shisha charcoal exporter based in Tangerang, Banten, has successfully expanded to the international market, exporting 300 tons per month to countries like the U.S., Australia, Germany, Spain, and the Middle East. Established in 2018, the company initially focused on local demand but soon recognized the global potential of coconut shell charcoal, a high-value product due to Indonesia’s premium coconut supply. According to Wilson Gosalim, CTKI’s owner, the company’s success stems from strict quality control, using the finest coconut shells from regions like Sulawesi. Their detailed production process ensures export-quality products, including raw material selection, specialized carbonization, and precise molding. This commitment to quality has allowed CTKI to thrive despite challenges such as maintaining consistency across varying raw materials. To overcome these hurdles, the company implements rigorous quality checks at every stage of production, ensuring all products meet international standards.
CTKI’s success extends beyond its business, offering new opportunities for local coconut farmers by increasing demand for coconut shells and boosting their incomes. The company also encourages Micro, Small, and Medium Enterprises (MSMEs) to embrace innovation and persistence. Wilson emphasizes that consistent, high-quality products can succeed in international markets with the right approach. In addition to maintaining product excellence, CTKI actively participates in global trade fairs and collaborates with international distributors, strengthening its global presence. The company’s journey highlights how traditional products can achieve global success through innovation and dedication. By supporting local industries and inspiring other MSMEs, CTKI demonstrates that Indonesian businesses can thrive in the global market, contributing to the nation’s economic growth and strengthening its reputation for quality exports.
