Dragon fruit is also called pitaya, or the fruit of the moon. People all over the world are amazed by the dragon fruit's bright colours and unique shape, as well as its sweet taste. In Asian cultures, dragon fruit is a symbol of fortune and prosperity. Until 2024, demand for dragon fruit in the European market is increasing, following a rise in exports from Indonesia to China, Italy, and the Netherlands. This growing export trend raises the question: what makes this tropical fruit a hit in Asia and Europe?

Source:
https://www.cnbcindonesia.com/research/20250131190342-131-607121/buah-naga-ri-jadi-buruan-negara-negara-dunia-ini-buktinya