The Ministry of Industry (Kemenperin) is opening significant opportunities for the export of local alcoholic beverages, leveraging domestic production surpluses and the vast potential of international markets. "We support exports through promotion and strengthening of branding," said Putu Juli Ardika, Director General of Agro Industry at Kemenperin, during a visit to a wine producer in Denpasar, Bali, on Saturday, December 7, 2024. In 2023, Indonesia's total alcoholic beverage production reached 324.1 million liters, up from 320.8 million liters in 2022. The majority of this production consisted of Group A beverages (alcohol content less than 5%) at 194.4 million liters, followed by Group B (5-20%) at 118.1 million liters, and Group C (more than 20%) at 11.6 million liters.
Indonesia's alcoholic beverage exports in 2023 amounted to USD 14.1 million, marking a 46% increase compared to USD 9.6 million in 2022, with Group A contributing the largest share at USD 8.5 million. Key export destinations include Malaysia, Thailand, Singapore, Russia, China, Australia, Timor Leste, the Netherlands, Kenya, and Japan. Meanwhile, imports of alcoholic beverages in 2023 reached USD 27.1 million, with Group B accounting for the highest value at USD 17.6 million. The end of the COVID-19 pandemic restrictions has also driven increased global demand for these products. "This shows that our local products are competitive and in demand in international markets," added Putu. Indonesia currently has 107 alcoholic beverage producers, spread across Bali, North Sulawesi, East Java, Central Java, and Banten, employing 4,449 people with an investment value of IDR 3.8 trillion. The national production capacity stands at 673 million liters per year, with more than 60% of this being Group A beverages. In 2023, the excise revenue from this industry was recorded at IDR 7.74 trillion, slightly down from IDR 7.76 trillion in 2022.
