Trade between Malaysia and Indonesia continues to grow annually, driven by key sectors such as chemicals, petrochemicals, palm oil, and related products. Malaysia's exports rose by 12.1% year-on-year (YoY) to MYR 129.16 billion in August 2024, supported by increased shipments to major trading partners including ASEAN, China, the U.S., and the EU. This growth was primarily fueled by demand for electronic and electrical products (E&E), palm oil-based agricultural goods, machinery, and optical instruments. Imports also increased by 26.2% YoY to MYR 123.49 billion, contributing to Malaysia's overall trade value of MYR 252.65 billion, up 18.6%. In a strategic move to boost bilateral trade, PGMall Indonesia, in collaboration with the Malaysia External Trade Development Corporation (Matrade), is expanding its e-commerce reach in Indonesia to promote Malaysian products globally.
PGMall Indonesia, launched in 2019, has rapidly evolved into a robust platform with over 2,113 local sellers and 897,082 product offerings across 14 categories. Leveraging digital marketing and partnerships with platforms like TikTok, the platform has gained popularity, especially among younger demographics. Its innovative "ConsuMerchant" model provides cashback incentives, encouraging active user participation. Highlighting the platform's appeal are discounts up to 50%, free shipping, and access to iconic Malaysian brands like Aik Cheong Coffee and Julie’s biscuits. Chief Operating Officer Jerry Ng emphasized the collaboration's potential to strengthen trade ties between Malaysia and Indonesia, offering consumers authentic Malaysian products with seamless online shopping experiences. By bridging digital and cross-border commerce, this partnership solidifies Malaysia’s presence in competitive international markets.
