The Ministry of Industry (Kemenperin) has opened wide opportunities for the export of alcoholic beverages, especially premium products, which are expected to drive the growth of Indonesia’s domestic industry and provide positive economic benefits. This decision comes as part of the government’s efforts to enhance the global competitiveness of Indonesian goods, with the aim of creating new markets for local manufacturers. The policy, which involves collaboration between the government and industry stakeholders, focuses on premium alcoholic beverages like wine, whiskey, and craft beer, and is designed to ensure that these products meet international standards, both in quality and price. The initiative is expected to make Indonesian alcoholic beverages more competitive in the global market and increase exports.
The move is aligned with the government's broader strategy to promote export-oriented industries and improve the domestic economy. With the opening of wider export opportunities, the government aims to expand the scope of the local beverage sector, which has seen significant growth in recent years. The initiative will help diversify Indonesia’s exports, providing a new avenue for foreign exchange earnings. Furthermore, it is expected to create additional job opportunities, particularly in industries linked to the production, packaging, and marketing of alcoholic beverages. By focusing on the premium market, the government hopes to position Indonesia as a competitive player in the global alcoholic beverage industry, strengthening its presence in international trade.
