Asistensi dan business matching by Customs and Excise Office in Bekasi has opened export opportunities for UMKM players, such as the traditional beverage producer PT Lindy Adhi Jaya, which is set to export its bir pletok to the New Zealand market for the first time. Undani, Head of Counseling and Information Services at Customs and Excise Bekasi, mentioned that Bekasi city has over six thousand potential UMKM businesses. They are continuously supporting these UMKMs through three main programs: assistance, education, and collaboration. "We implemented this in our visit to producers of traditional beverages like bir pletok, ginger coffee, and turmeric tamarind drinks at PT Lindy Adhi Jaya in Pondok Gede, Bekasi, on Monday, September 23, 2024. This visit is a follow-up to the business matching event with Expert Trade Facilitator last August, which opened the first export opportunity for PT Lindy Adhi Jaya to New Zealand," he explained.
Sri Siswani Lilik, the owner of PT Lindy Adhi Jaya, expressed her appreciation for the efforts of Customs and Excise Bekasi in supporting her business, "After meeting with Customs and Excise and participating in several business matching events, I am reinvigorated to expand the name of PT Lindy Adhi Jaya and continue promoting our products for export," she said. This supportive initiative by Customs and Excise Bekasi signifies a significant step toward empowering UMKMs to penetrate international markets, ensuring that local businesses can thrive and contribute to the economy. The ongoing dedication to assistance, education, and collaborative efforts is paving the way for sustainable growth and increased export potential for many UMKM businesses in the region.
