R. Andriono Waskito Murti, Head of the Manpower, Cooperatives, and Small and Medium Enterprises Office (Disnaker KUKM) of Madiun City, announced that six MSME products have successfully entered the United States market. Andriono emphasized that the export of MSME products to the United States will positively impact the local economy. "This is an extraordinary breakthrough and important as it will enhance the community's economy," Andriono stated, as reported by Antara News. The six products that have penetrated the American market are predominantly Madiun pecel sauce. The specific brands include Maklies pecel sauce, Yu Gembrot pecel sauce, Asli Selo pecel sauce, and Jeruk Purut pecel sauce.
Additionally, Jeng Suni's emprit ginger and telang sereh celup have also gained entry into the US market. Andriono further explained that Madiun pecel sauce stands out from similar products in other regions. "When you talk about pecel, Madiun’s is the best. Other regions also have pecel, but it’s different from Madiun’s. That’s why it’s no surprise that Madiun pecel sauce has gone international," he elaborated. With MSME products from Madiun City now reaching the export market, it is hoped that more products from Madiun will enter international markets in the future.
