The Ministry of Trade (Kemendag), through the Directorate General of National Export Development (PEN), has signed two cooperation agreements with several partners to promote small and medium enterprises (SMEs) and creative industry players in the animation, comic, game (ACG), and licensing-merchandising sectors to enter international markets. "Through this collaboration, I believe our partners, PT Astra International and the associations of animation, comics, and games (ACG) as well as licensing-merchandising, can contribute to enhancing the capacity of Indonesian SMEs. I am optimistic they can participate in the global market," said Didi in an official statement on Monday (May 21). The cooperation agreements include various activities such as disseminating export information to SMEs under the guidance or membership of each partner, strengthening databases, improving product competitiveness, increasing market access, providing business infrastructure, utilizing trade representatives abroad, and offering promotional facilities.
The MoUs were signed by the Director General of PEN, Didi Sumedi, Chief of Corporate Affairs of PT Astra International Tbk., Riza Deliansyah, Chairman of the Indonesian Game Association (AGI), Cipto Adiguno, Chairman of the Indonesian Comic Association (AKSI), Sunny Go, Chairman of Cipta Karsa Adi Karya (CAKRA), Ivan Chen, Chairman of the Indonesian Animation Industry Association (AINAKI), Daryl Wilson, and Chairman of the Association of Licensing Merchandising Indonesia (ALMI), Handari Kunti. PT Astra International, through various social and environmental responsibility programs, including community empowerment initiatives like Desa Sejahtera Astra (DSA), has significantly contributed to adding value and economic benefits to Indonesian products, ultimately enhancing the welfare of rural communities. The ACG and licensing-merchandising sectors have substantial potential to drive the national economy, particularly by increasing Indonesia's exports, not only through products but also in the services sector.
Source: https://mediaindonesia.com/ekonomi/672581/kemendag-dorong-industri-kreatif-tembus-pasar-global
