Indonesia's thriving coffee industry, with the United States as a primary market, receives support from BRI bank in expanding its global footprint through events like the Specialty Coffee Expo (SCE). Gravfarm, a Bandung-based MSME partnered with BRI, showcased its products at SCE 2024 after rigorous curation. The expo, held in Chicago, facilitated Indonesia's coffee MSMEs' access to international buyers, showcasing coffees from various Indonesian regions. BRI's Director of Commercial, Small, and Medium Business, Amam Sukriyanto, highlighted BRI's commitment to aiding MSMEs in accessing global markets. He stressed Indonesia's potential to compete internationally in the specialty coffee sector and BRI's support through initiatives like UMKM EXPO(RT) BRILIANPRENEUR. BRI focuses on integrating local MSMEs into the global supply chain, emphasizing sustainability and efficiency.
Gravfarm's participation in SCE aligns with its mission to introduce Indonesian coffee excellence to global markets. The company's high-quality Arabica and Robusta coffees, processed sustainably with international certifications, garnered attention from American and European buyers, resulting in potential deals worth USD 616,900. Gravfarm's success reflects BRI's efforts in empowering MSMEs for international trade, contributing to Indonesia's economic growth. The Indonesian Pavilion at SCE, a collaborative effort involving various Indonesian institutions, highlighted Indonesia's rich coffee diversity, attracting buyers from around the world. Gravfarm's presence in SCE marks a significant milestone in its journey to expand its market share internationally, with gratitude extended to BRI for the opportunity. Indonesia's participation in SCE, themed "Remarkable Indonesian Coffee: Home of World’s Finest Coffee," showcased its top MSMEs, reinforcing Indonesia's position as a global coffee leader. Gravfarm's success at SCE underscores Indonesia's potential to dominate the global specialty coffee market, supported by BRI's initiatives in fostering MSME growth and international trade.
