The beauty and skincare products business is gaining popularity among Indonesians. According to the Food and Drug Monitoring Agency (BPOM), the beauty industry in Indonesia grew by 21.9% annually. Initially, there were 913 companies in the sector in 2022, which increased to 1,010 by mid-2023. The growth, particularly in the local industry, is dominated by small and medium-sized enterprises (SMEs), accounting for 95%. The beauty and personal care product market in Indonesia reached IDR 111 trillion in 2022, as reported by Statista. The rapid growth is attributed to the high population of young people in the country, increasing awareness of beauty products for appearance and skin health. Many individuals are taking advantage of this opportunity to become beauty preneurs by launching their own cosmetic and skincare brands. Moreover, several beauty product companies in Indonesia offer production services and product consultation tailored to individual preferences.
PT Kosmetika Global Indonesia (Kosme), a subsidiary of J99 Corp, is one of the leading cosmetic and skincare contract manufacturing companies in Indonesia. They produce various beauty products, including skincare, body care, hair care, makeup, lip products, and perfumes, at affordable costs with varying minimum quantities. Sabdha Agung Trilaksana, the Director of Kosme, mentioned that their company has assisted many beautypreneurs, providing services ranging from sample creation to brand development, free logo and packaging design, and post-sales marketing consultation. The process begins with consulting Kosme's administrators regarding the desired cosmetic and skincare product samples. The team then helps create the samples, including the formulation, according to the consumer's requests. Meanwhile, consumers can register their brands with intellectual property rights (IPRs) with Kosme's assistance during the sample stage. After approval, the products undergo the BPOM registration process, taking approximately three to four months. Simultaneously, packaging design, proofing, and production can be initiated.
