Thursday, 21 March 2024 08:36

Local Coffee Shops Intensify Expansion Overseas

In recent years, several domestic coffee shop companies have expanded their operations to several countries. Kenangan Brands, the parent company of the Kopi Kenangan franchise, plans to expand to five countries in Southeast Asia by 2030. Additionally, Fore Coffee's first overseas outlet in Singapore was inaugurated late last year. The latest addition is Tomoro Coffee, which officially opened its first store at NUS Business School Hon Sui Sen Memorial Library in Singapore on Thursday (29/2). Moelyono Soesilo, Chairman of the Specialty & Industry Department of the Indonesian Coffee Exporters Association (AEKI), as well as a Coffee Expert and Global Coffee Trader, stated that the expansion of local coffee shops abroad would support the domestic coffee industry. This is because the majority of the raw materials used come from domestic coffee beans. "It influences all parts of the domestic coffee industry. We can ensure that they use domestic products and Indonesian coffee production," said Moelyono. However, he added that at certain levels, companies might use foreign coffee as a blend in their coffee, although the quantity is minimal.


Consideration is also given to the competition faced by these coffee shops, especially competition with other foreign coffee shops. "Usually, there's also a mixture of coffee from abroad. So, it depends on the competitors. But it's not impossible to use 100% domestic coffee. So, it depends on their own policy," he added. Regarding domestic production, he is optimistic that Indonesia will produce more coffee in 2024 compared to last year. "If we compare it to 2023, the increase in production might be around 20%-25%. If the weather conditions are normal and supported, production could reach 12.5 million bags. Because we see that in 2023, production was only about 9.3 million to 11 million bags," he concluded.

Source: https://amp.kontan.co.id/news/kedai-kopi-lokal-gencar-ekspansi-ke-luar-negeri

 

 

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