The Ministry of Tourism and Creative Economy has once again organised the "Kelana Nusantara" program, this time held in Bogor, West Java. The initiative aims to assist entrepreneurs, especially those in the creative economy sector, in expanding their market reach, both domestically and internationally. During the Kelana Nusantara event held on October 19, 2023, Minister of Tourism and Creative Economy/Head of the Creative Economy and Tourism Agency (Menparekraf/Kabaparekraf) Sandiaga Salahuddin Uno emphasised that the creative economy products in Bogor have demonstrated good quality. However, they require further support to access wider markets, ultimately improving the well-being of MSME entrepreneurs. This can be achieved through innovative practices, adaptation, and strengthening collaborations with stakeholders from various sectors. Kelana Nusantara serves as a platform for acquiring knowledge about entrepreneurship and, most importantly, building networks.
Competition is essential, but we must focus on our nation's identity, which is mutual cooperation. The Ministry aims for concrete steps in collaboration because Indonesia has already designated the green economy as our future. 97% of jobs are created by MSMEs, underscoring the importance of empowering them to reach the target of creating 4.4 million jobs by 2024. During the occasion, The Minister also engaged in a brief discussion with Bogor's business players. He encouraged them to undergo a selection process to determine which subsectors of the creative economy they should emphasise, allowing Bogor to become part of Creative Cities and Districts (KaTa) in Indonesia. Bogor Mayor emphasised the significance of providing MSMEs with opportunities for talent scouting, coupled with training, mentoring, promotion, and eventually financing, to enhance the scale of their businesses. Thus, The Mayor highly appreciates Kemenparekraf for consistently introducing various programs to develop the creative economy MSMEs in Indonesia, particularly in Bogor. The Ministry directly inspects, motivates, selects, and elevates entrepreneurs to the next level. The Bogor government is delighted because it aligns with the efforts in Bogor.
