PT PLN (Persero) recorded the best increase in sales in 2022 of 270.82 TWh with a total of 85.28 million customers. This figure increased by 15.75 TWh or 6.17% compared to the previous year which was only 255.07 TWh.
Main Director of PLN, Darmawan Prasodjo explained, that PLN is taking various steps to be able to continue to create good company performance.
"In accordance with the government's directives, PLN is all out in participating in maintaining post-pandemic national economic recovery through reliable electricity supply for industry, business, MSMEs to all levels of society," explained Darmawan, Wednesday (9/1/2023). in 2022 is the fruit of the company's extensification and intensification strategy. The intensification strategy includes power-added marketing programs for existing customers. Meanwhile, the extensification strategy includes creating new electricity demands, namely the acquisition of captive power and electrifying agriculture.
"PLN continues to seek new market niches through the Captive Power Acquisition program, which has successfully persuaded many business and industrial customers to switch from using their own power plants to PLN's electricity, so that this program has contributed to sales of 2.53 Tera Watt hour (TWh)," Dharmawan added.
Apart from targeting the industrial sector, Darmawan explained that PLN's strategy to maintain electricity consumption growth is also through the agriculture, livestock, fishery and plantation sectors, namely the electrifying agriculture program. No doubt, this electricity-based modern agricultural program has successfully contributed sales of 0.31 TWh.
"Through the electrifying agriculture program, PLN is also encouraging innovation in the agriculture, livestock, fishery and plantation sectors so that people who previously used fossil-based, expensive and environmentally damaging agricultural machinery become electricity-based, inexpensive and environmentally friendly," added Darmawan.
In addition, to be able to encourage growth in electricity consumption in the household and retail customer sectors, PLN is running a marketing program intensification program, such as an added power promo which contributes to sales of 1.31 TWh. Regionally, Darmawan also said electricity sales during 2022, all area has increased. The regions of Sulawesi, Maluku, Papua and Nusa Tenggara (Sulmapana) have experienced the fastest growth, with 9.34% or 20.34 TWh. This is a signal that industrial growth in the eastern region of Indonesia is starting to move. Meanwhile, the Sumatra and Kalimantan regions grew by 6.43% or 56.05 TWh and the Java, Madura and Bali regions grew by 5.78% or 194.42 TWh.
By sector and sequentially in 2022, electricity sales at household rates accounted for 42.53%, industrial tariffs contributed 32.35%, business 17.49%, social tariffs accounted for 3.69%, public tariffs contributed 3.15% and multipurpose, traction and bulk services contributed 0.79%.
"It is an honor for PLN to be part of the post-pandemic national economic recovery. The achievement in electricity sales growth in 2022 is clear evidence that together we have managed to maintain stability amidst the pandemic and uncertain global geopolitical conditions," concluded Darmawan.
