The Sarinah Duty Free duty-free outlet, namely in the Sarinah Building, Central Jakarta, has been opened after signing a partnership with Dufry International AG in February this year. Main Director of Sarinah, Fetty Kwartati, said the presence of Sarinah Duty Free was Sarinah's strategy to strengthen its position as an Indonesian storefront in the world by providing a variety of retail products typical of Indonesian culture. With the opening of these outlets, the diplomatic corps and their family members, experts from international institutions with diplomatic immunity, tourists who will travel abroad and already have departure tickets, can shop for goods from international brands such as perfumes and cosmetics, alcoholic beverages, as well as duty-free typical Indonesian products. "Since reopening in March 2022, Sarinah has positioned itself as the 'Indonesian Work Stage' and helps MSMEs introduce local works and brands to the public. The presence of Sarinah Duty Free is the 'highest stage' for creative products from MSMEs that represent the cultural richness of the archipelago. ," said Fetty in a written statement.
Fetty stated that Sarinah Duty Free was one of the initiatives to support the government's program, namely cultural diplomacy. Sarinah Duty Free occupies an area of 1800 square meters and provides hundreds of international brands, including local products made by MSMEs that meet global product standards such as bags made of leather and woven, "Welcoming the holiday season in December 2022, Sarinah Duty Free has also prepared a special Gift with Purchase offer and shopping discounts of up to 30%," he said.
