Minister of Trade Zulkifli Hasan encouraged Indonesia to become the number one export of wigs or wigs in the world. Currently, Indonesia is the 2nd largest exporter of wigs in the world after China. "I am optimistic that the export performance of Indonesian wigs will continue to increase. I also hope and continue to encourage Indonesia to become the number one exporter of wigs in the world. The market for Indonesian wigs has huge potential to be explored, including in other markets. traditional," explained Trade Minister Zulkifli Hasan, Friday (11/04/2022). This was conveyed by the Minister of Trade Zulkifli Hasan at the PT Victoria Beauty Industrial Wig Export Release event in Purbalingga Regency, Central Java. During the event, the Minister of Trade Zulkifli Hasan carried out the 99th export release in 2022 as many as 50,000 wigs worth USD 100 thousand to the United States. Also attending the event were the Regent of Purbalingga, Dyah Hayuning Pratiwi and the President Director of PT Victoria Beauty Industrial, Kang Yoon Seok. Accompanying the Minister of Trade Zulkifli Hasan were the Secretary General of the Ministry of Trade Suhanto, the Acting Director General of Domestic Trade Syailendra, and the Director General of Consumer Protection and Trade Order (PKTN) Veri Anggrijono. Zulhas said, in the January-August 2022 period, the export value of Indonesian wigs was recorded at 7,169 tons with a value of USD 287.7 million. Although it decreased slightly compared to the export value of the same period in 2021. The main export destination countries for wigs/wigs during that period were the United States (78%), Germany (4.55%), the United Kingdom (3.71%), South Korea (2.91%), and the Czech Republic (0.91%). Meanwhile, in 2021, the export value of Indonesian wigs to the global market was recorded at 11,761 tons with a total value of USD 421.3 million. At the export release event, Zulhas expressed his high appreciation to the leadership of PT. Victoria Beauty Industrial and its ranks continue to encourage the increase in exports of wigs. "PT Victoria Beauty Industrial is a strategic company because it is export-oriented. Although it only started operating in April 2022, PT Victoria Beauty Industrial has been able to contribute to export foreign exchange for Indonesia and absorb thousands of workers. With full support for PT Victoria Beauty Industrial, it is hoped that Indonesia can become the number one wig exporter in the world," said Zulhas. PT Victoria Beauty Industrial also targets the absorption of as many as 20 thousand people, but currently only 5,000 people are absorbed. This Purbalingga Regency, continued Zulhas, is famous for some of its superior products. "Of course, wigs from Purbalingga are one of the most sought after products in the world, because they are well known for their excellent quality and raw materials. This is something we must continue to maintain and improve," said Zulhas.
Zulhas also stated that the synergy and harmony of stakeholders, both the private sector and the local government of Purbalingga have been very good in developing superior export products. "This well-established synergy in the future is expected to be able to boost the volume and value of exports of Indonesian wigs so that Indonesia becomes the number one exporter of wigs in the world. "From Purbalingga to Indonesia, from Purbalingga to the World," added Zulhas. The increase in exports is a mandate given by President Joko Widodo to the Minister of Trade Zulkifli Hasan. In fact, President Joko Widodo has specifically asked the Minister of Trade to conduct more aggressive Trade Missions, especially to non-traditional countries. "To support the diversification of Indonesia's export market, the Ministry of Trade continues to seek to open market access through trade agreements, either through Free Trade Agreements (FTA), Preferential Trade Agreements (PTA) or Comprehensive Economic Partnerships. Partnership Agreement/CEPA), as a toll road for Indonesia's exports to trading partners. For example, we have just passed the RCEP Law, and the Indonesia-Korea CEPA has been ratified, and will follow the Indonesia-United Arab Emirates CEPA, "concluded Zulhas. Meanwhile, the President Director of PT Victoria Beauty Industrial, Kang Yoon Seok, expressed his appreciation for the arrival of the Minister of Trade, Zulkifli Hasan. Kang also expressed his belief that PT Victoria Beauty Industrial can contribute to Indonesia's economic growth. Purbalingga Regent Dyah Hayuning Pratiwi explained that the eyelash industry and wigs are one of the potentials in Purbalingga Regency. Dyah also expressed his hope that the existence of PT Victoria Beauty International would not only create jobs but also increase economic activity in Purbalingga Regency.
