Optimism is seen in the tourism sector despite the looming global economic recession. The Ministry of Tourism and Creative Economy (Kemenparekraf) even raised the target of domestic tourist movements to 1.4 billion times by 2023, a double increase from the number of domestic tourist arrivals in 2022 of 700 million people. "Our target is that they throw away IDR 1 million per person. When there is IDR 1 million spent on tourism, we hope that IDR 1,400 trillion will revolve in Indonesia in the tourism sector and the creative economy," said Director of Marketing for Nusantara Tourism Kemenparekraf, Dwi Marhen Yono. In accordance with the direction of President Joko Widodo, his party has prepared various breakthroughs to attract people to want to travel in Indonesia. The first step is to increase the time off. "Thank God, yesterday there have been 14 joint holidays that have been determined by the Minister of Manpower and Menpan RB. Those are people's points for holidays in Indonesia," said Marhen during a visit to SCTV Tower, Senayan, Monday, October 17, 2022. Furthermore, the Ministry of Tourism and Creative Economy presented tourism promotion program Buy Creative Tourism Village (BetiDewi). The trick is to prepare 100 tourist villages that are worthy of being 'sold' through travel agents, including online travel agents (OTA), as menu choices for people traveling within the country. Directing a vacation to a tourist village is also in accordance with a number of researches. One of them is the result of research from Kuala Lumpur University which states that there is a paradigm shift in tourists who used to choose to go to crowded places, after the pandemic, they now choose to go to the countryside. Jadesta data records that there are around 3,000 tourist villages that can be visited.
If the 3000 tourist villages are really ready and worth visiting, it will bring huge economic benefits that can help growth in tourist villages. "The picture is that when there are 3,000 tourist villages, 20 guests each come, there is IDR 500 thousand in circulation for one person, there is IDR 10 million per day. For 3 thousand villages there is IDR 11 trillion in circulation in the tourist villages," explained Marhen. In addition to tourist villages, there is also a PAK WISNU program, namely the Nusantara Tour Package. The tour package is to offer many alternative attractions for tourists while on vacation. The government is currently focusing on promotions for five super priority destinations, namely Labuan Bajo, Mandalika, Lake Toba, Likupang and Borobudur. For this reason, he advises people to take a vacation according to their region. "This is the region that we touch so that their part of the Sumatra area can travel to Lake Toba, the Java arena how they travel to Borobudur, the area in Nusa Tenggara they can go to Mandalika while watching MotoGP," he said. On the other hand, Kemenparekraf also strengthens cooperation with related industries, ranging from airlines, hotels to make promos, prepare attractive tour packages. He asked the public not to hesitate to travel and vacation in Indonesia alone, for information about tourism and tour packages in Indonesia, you can see the Pesona Indonesia website and the Ministry of Tourism and Creative Economy. So, tourism in Indonesia is cheaper, more fun and safer.
