The Yogyakarta City Government (Pemkot Yogyakarta) is currently reviewing the development of three traditional markets in its area to become the center of the creative economy. The three traditional markets include Prawirotaman Market, Pasty (Yogyakarta Animal and Ornamental Plant Market), to Beringharjo Market. The head of the Yogyakarta City Trade Service (Disdag), Veronica Ambar Ismuwardani, said that the three markets had great potential and could be widely developed. So that, in the future, the three of them will not only be a place to buy and sell basic needs of the community. "Of the 17 sub-sectors of the creative economy, so far the most developed ones in the city of Yogyakarta are culinary, fashion, craft, and performing arts. We recorded from the creative economy menu at JSS (Jogja Smart Service), there are around 1,500 creative economic actors and 800 of them are in the culinary sector,” she explained on Sunday (16/10/2022). According to her, the assessment process is still ongoing to formulate concepts, patterns, and details of the stages of creative economy development in the three priority markets of the people. Her party must first conduct an analysis based on policy, spatial, economic, and resource considerations. It is hoped the study process will be completed by the end of October and development can be carried out in 2022 as well.
She explained that the three priority traditional markets each have characteristics that are the initial capital for development. For example, Prawirotaman Market already has a creative economy room and supporting facilities on the 4th floor. Thus, the potential for market segmentation is very varied, such as the general public, tourists, and communities. "In Prawirotaman Market, digital laskar activities have been carried out in collaboration with third parties to hold training for school children every Saturday and Sunday. Then, there are activities such as coworking and exhibitions on weekends, from flying pencils (creative economy actors)," she said. Then, for Pasty, it is considered to have a strategic location at the gate of the southern city of Yogyakarta. The plan is that Pasty's character will be strengthened as a hobby and family area because it has ornamental plant products, animals, the existence of a culinary center, a skatepark, and cultural arts stage. Meanwhile, Beringharjo Market, she continued, does not doubt its potential and advantages. In addition to being in the economic heart of Yogya City, in the Malioboro area, Beringharjo has also been equipped with a representative stage that can be used to showcase handicrafts and crafts from the actors. "Recently, there was also a Jogja Mandiri fashion show at Beringharjo Market, as a form of creative economic activity. Of course, in the future, we will develop the direction there," said Ambar. Meanwhile, Yogyakarta City Secretary, Aman Yuriadijaya, asked that the development of the creative economy in the people's market needs to pay attention to the policies of the Yogyakarta City Government. Namely, the overall creative economy roadmap in the city of Yogyakarta which was prepared by the executive, through the Economics Section. "Each location point must have different superior strengths, so there is no competition between points. However, they are mutually reinforcing," he explained. Then, said the Regional Secretary, the management of creative economy development in the people's market must also be stated textually. For example, related to the use of space in traditional markets with a rental system. "From the resource sector, it is also necessary to involve the community. Because the community base is sufficient to provide impetus for the growth of creative economic activity," he explained.
