Indonesian local brands are one of the figures who contribute to helping the growth of the national economy and the country’s creative industry. Based on the Simulation of the Central Statistics Agency in 2022, the impact of purchasing domestic products reached IDR 400 trillion. Seeing this, Hypefast together with Forbes Indonesia, and supported by The Habibie Center, Future City Accelerator, School of Government and Public Policy, and Endgame Podcast, gave awards as a form of appreciation to local brands as supporters of the economy. The award itself will be given at the Brand Founders of The Year event, Class of 2022. Later, there will be around 15 local brands from various fields who will receive an award as Brand of The Year. The founder and CEO of Hypefast, Achmad Alkatiri, pointed out that this award is a form of appreciation where local brands should be the main characters in their own country. In addition, this award is also expected to increase public interest in local brands. "Local brands should be the ‘prima donna’ in their own country. Increasing public interest and awareness of local products and brands also show the way to a new era of local brands being more real," said Achmad at the press conference at Indonesia Brand Founders Summit 2022 & Hypefast Brand Founders of The Year, Tuesday (11/10/2022).
The selected brands themselves have also been through a fairly long selection process. Achmad explained, this selection also saw the potential for the local brand to continue to grow. It is said, there are about 500 brands that have registered for this one award. However, only 15 brands were selected to receive this award. Achmad added, with this award, it is hoped that it can inspire other local brand owners for future generations. “We hope that the Indonesia Brand Founders Summit 2022 can produce joint solutions to promote local brands in Indonesia, as well as insights that can inspire and motivate the next generation of brand owners in Indonesia,” concluded Achmad. The brands selected in the Brand Founders of The Year, Class of 2022 include Java Sisters Vanilla, Lean Lab, Perfect Fit, HANDEP, I Know You Know, Katalis, Declip, Beauty Barn, Jacquelle, Greebel, BohoPanna, Krakakoa, Kintakun, Buttonscarves, and Deca Group.
