The Ambassador Extraordinary and Plenipotentiary of the Republic of Indonesia to Bulgaria, North Macedonia and Albania, Iwan Bogananta, inspects the trial of the rendang production process at the Bella Ltd Factory, Plovdiv-Bulgaria. This activity was also attended by Indonesian culinary expert William Wongso and chairman of the Bulgarian Halal association. Wiliam Wongso is here to provide technical input on industrial rendang production, from controlling the quality of the use of seasonings, managing meat, to becoming the end product. Also further related to packaging and marketing. "Ambassador Iwan Bogananta's steps are very concrete, through a fast negotiation process, finally rendang can be produced with advanced technology by a large Bulgarian company, Bella Ltd," said the man who is familiarly called 'Om Will' in an official statement, Sunday (9/10). /2022). When directly leading the entry briefing, Iwan Bogananta appreciated the efforts of Bulgaria, especially the Bella Ltd company, which had trusted Indonesia to cooperate and invest in establishing a special factory for processing Rendang Padang.
This negotiation process has started since the end of 2021, launched directly by the Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Uno with the title 'Rendang Goes to Europe' in early 2022 in Bali. Iwan Bogananta said that later all rendang spices would be sent directly from Indonesia, then processed using halal meat from Bulgaria and surrounding countries. "The success of the collaboration in the production of rendang, in the future Bella is committed to producing other Indonesian specialties," said Iwan Bogananta. In the trial, Bella Ltd COO Dimitar Mitev expressed his confidence that rendang will be successful in the global market. "We will teach Europeans how to consume rendang so that it feels delicious following the European style," he said. To note, Bella Ltd has a distribution chain as well as a market leader for food products in the Balkans. The company has a logistics warehouse with an area of 54 thousand meters and 160 distributors spread across Bulgaria. As an initial investment, continued Dimitar Mitev, his party targets to produce more than 18 tons per month throughout Bulgaria and Europe. If the market starts to widen, Bella Ltd will add more production machines. "We can make sure that this rendang can be enjoyed by the Muslim community because we have also equipped it with halal certification," he said.
