Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Uno inaugurated the Bali Export Shopee MSME Campus, located in Sanur, South Denpasar, Wednesday (5/10/2022). Sandiaga, in his speech, said that the export value of creative SMEs per day has reached almost USD 25 billion. “As of today, our creative economy MSME exports with creative economy products have penetrated almost USD 25 billion,” he said. Sandiaga assessed that this figure is part of the rise of MSMEs that are stronger and recover faster. “Because MSMEs have recorded more than 64 million, their contribution to the economy is 62% and absorbs 97% of employment and investment is also above 60%,” he said.
Then, to unite and strengthen MSMEs in the future is to combine them via digital. Because at this time, the value of Indonesia’s digital economy is the highest in ASEAN. He said that the increase in the value of the digital economy in 2021 has reached 49% and the most increasing is e-commerce. According to him, e-commerce transactions are rising high and the target in 2021 is exceeded by IDR 401 trillion and an increase in 2022 is predicted to be IDR 522 trillion. “This is extraordinary and Indonesia is a very hot destination for investment, in the digital economy with an investment value of IDR 300 trillion. And, if we look at our digital economy, it will be USD 150 billion, double from one year ago, in 2025,” he explained. To encourage this, the Ministry of Tourism and Creative Economy has a program for the Proudly Made in Indonesia National Movement (Gernas BBI). “But not proud enough, you have to buy local creative products, it’s not enough to buy, but use local MSME products,” he said.
