Chairman of the People's Consultative Assembly of the Republic of Indonesia (MPR RI) Bambang Soesatyo assessed that the direct selling industry is a potential business model to drive the national economy. According to Bamsoet, the direct selling business provides an opportunity for the community to get up and run a business, as well as build economic independence. "For more than two years the national economy has been hit by the impact of the pandemic. Data from the Ministry of Manpower records that until August 2021, more than 538 thousand workers have experienced layoffs. Even globally, the pandemic is one of the triggers for many countries experiencing prolonged economic crises, in where 60 countries are threatened with bankruptcy," explained Bamsoet when opening the Indonesian Direct Selling Association (APLI) Exhibition, in Jakarta, Sunday (24/7/2022).
The chairman of the 20th DPR RI explained that the existence of APLI as an organization that accommodates various companies engaged in direct sales has an important and strategic role in the national economy. He said the positive notes and contributions of the direct selling sector to the national economy can be referred to from various perspectives. "The size of direct sales transactions in 2019 was recorded at 16.3 trillion rupiah. This value is certainly significant for national economic growth. Moreover, the direct sales industry sector also involves millions of business partners," said Bamsoet. The head of the Indonesian Chamber of Commerce and Industry's Law Enforcement, Defense and Security Relations Agency explained that APLI has a strong and adaptive business character. When the era of technological disruption and the development of the economic digitalization paradigm has caused many business sectors to be affected and forced to go out of business, the direct selling industry sector can still exist, and can be run effectively with the use of information technology. run by many groups and professional groups. Even by housewives, students and students. For them, involvement in the direct selling business not only brings financial benefits, but also trains the entrepreneurial spirit, "explained Bamsoet.
Bamsoet added that the APLI Exhibition is another form of APLI's contribution in generating the national economy. The event is at the same time to foster members and build a healthy and sustainable business climate, as well as provide a forum for business actors to showcase and develop their business. "I appreciate every effort made by various stakeholders in order to build optimism and encourage the creation of a positive business climate. APLI must be able to provide useful values and improve the welfare of its members and contribute positively to the national economy," said Bamsoet.
