Assistant Deputy for Micro Business Capacity Deputy for Micro Business KemenKopUKM Hariyanto said the development of the fisheries sector is a priority need in Indonesia because it is directly related to human needs. This is because Indonesia has a strong potential in the fisheries sector, especially in Pamekasan Regency, East Java. "Pamekasan Regency has a fairly large supply of fish caught, cultivated, and processed fishery products," said Hariyanto in Pamekasan Regency, East Java Province. Based on the existing potential, processing fish-based food products is a profitable business opportunity. This good prospect is due to higher demand in the market, but it has not been matched by increased production yields and unattractive product packaging designs. This is what makes business opportunities in the fisheries sector even greater. Therefore, the capacity development of micro business actors needs to be improved. The training was attended by 30 micro-entrepreneurs in Pamekasan Regency who are engaged in the fisheries sector. "Vocational training for micro-enterprises in the fisheries sector aims to encourage and motivate micro-enterprises, especially the fishery sector and can expand their market through online," added Hariyanto. They are expected to grow and develop again in increasing their business productivity during the Covid-19 Pandemic. Furthermore, KemenKopUKM continues to strive for transformation from informal to formal, one of which is in terms of licensing through the issuance of a Business Identification Number (NIB). "By having an NIB, it will be easier for business actors to access BPUM and KUR," hoped Hariyanto. Furthermore, Hariyanto also hopes that the knowledge gained through vocational training organized by the KemenKopUKM and in collaboration with the Cooperatives and SMEs Office can be applied by micro-entrepreneurs in Pamekasan Regency in developing their business.
Meanwhile, the Regional Secretary of Pamekasan Regency, Totok Hartono, added that one of Pamekasan's priorities in the Small and Medium Enterprises sector is to create 10,000 new entrepreneurs. "Therefore, we appreciate the Ministry of Cooperatives and SMEs who have organized vocational activities for micro-enterprises in Pamekasan Regency who are engaged in the fisheries sector," said Totok. Totok added, of course, this training activity is very helpful for the community, especially for SMEs in Pamekasan Regency. "This training is a tangible manifestation of the government's presence to improve the human resources of MSME actors (micro, small and medium enterprises)," said Totok. Furthermore, to encourage fisheries MSME actors, the Ministry of Maritime Affairs and Fisheries (KKP) also continues to make it easier for MSME actors to market their products to foreign countries. The KKP's latest step is to expand its market network by cooperating with multinational banking and e-commerce. "We continue to encourage an increase in exports as well as an increase in national fish consumption through the campaign of the Proudly Made in Indonesia National Movement or Gernas BBI," explained the Director General of Strengthening the Competitiveness of Marine and Fishery Products (PDSPKP), KKP, Artati Widiarti. Furthermore, Artati revealed that Gernas BBI is a step by the government so that MSMEs can easily enter digital platforms and marketplaces. In this program, KKP provides guidance and assistance to MSMEs in production, business management, promotion and marketing activities. Not only that, there is also facilitation of promotion and marketing of superior MSME products through websites, social media, e-commerce, marketplaces, and in public open spaces. Then coaching and mentoring leading MSMEs ready for export and carrying out the Gernas BBI campaign in South Kalimantan. "Of course, this step requires the support of the Ministry/Agency as well as the private sector and BUMN," said Artati. Deputy Head of BNI's Small and Medium Enterprise (SME) Division, Yessi Aktaina added, BNI has an ecosystem that brings together MSMEs as sellers with buyers as well as export facilitators. The Indonesian diaspora, BNI customers in various countries, both retail and digital (e-commerce) marketplaces are also involved in the ecosystem called Xpora.
"This ecosystem can also be accessed on the digital portal Xpora.bni.co.id and all MSMEs have the opportunity to be able to export," said Yessi. Meanwhile, the Assistant Manager of Export Shopee Business Development, Priscilla Brain ensured that MSME players could easily reach the markets of Singapore, Malaysia, the Philippines, Thailand, Vietnam, Mexico and Brazil. Through the e-commerce platform, MSME players do not need to worry about language barriers, delivery and payment. "So MSME products can be accessed by our platform in these countries, and payments received by MSMEs will also be in rupiah," said Priscilla. Priscilla also shared tips so that marine and fisheries MSMEs can reach the export market. Start with attention to quality, completeness of permits, safe packaging, and competitive prices. "In several cities, we have Shopee Export Campuses that any MSME can visit for consultation," explained Priscilla.
