magnitude of the potential of the digital economy in Indonesia must be balanced with the literacy and ability of its people to utilize the digital space in creative, productive and ethical ways.
Regarding the potential of Indonesia's digital economy, many parties at home and abroad have submitted their projections. Referring to data from Google, Tamasek & Bain Company, in 2025 it is projected that Indonesia's digital economy potential will reach IDR 1,700 trillion. President Joko Widodo himself during a virtual dialogue with several digital talents on March 1, 2022, said that the potential of Indonesia's digital economy in 2025 is estimated at USD146 billion and the contribution of Indonesia's digital economy is projected to increase eight times in 2030, which is at IDR 4,531 trillion.
"This is a very large number. And, the entire digital sector will also experience double-digit growth in 2021," Jokowi said, quoted from a press release on the setkab.go.id page. The number of internet users in Indonesia that continues to increase will certainly encourage the development of digital-based businesses in the country. Practitioner Lecturer of the Unair Masters Program and HR Professional Rovien Aryunia during the #MakinCakapDigital 2022 Webinar for community groups in the Situbondo Regency, East Java, stated that the Covid-19 pandemic that has hit more than two years has provided a new awareness space of how big the online business opportunity is in Indonesia. "In addition, the strong penetration of internet users in the country also fosters the seeds of new businesses based on the digital economy," he said, quoted Monday (4/7/2022).
We Are Social data records that currently internet users in Indonesia have reached 202.6 million users, of which 170 million use social media. In other words, internet users reach 61.8% of the total population of Indonesia. "We have the highest digital economy in Asean. Economically in 2030 it will grow rapidly, if in 2025 it is estimated to reach IDR 1,178 trillion, in 2030 it will increase to IDR 1,908 trillion. Indonesia will hold 40% of the digital space economy in Southeast Asia, take advantage of it. the best!" he said. However, apart from the potential of the existing digital economy, everyone still has to maintain ethics when interacting in the digital space.
The reason is, there are consequences that must be borne if the behavior of digital media does not heed manners. In addition, ethics is needed with an attitude of tolerance so that the digital ecosystem remains conducive and avoids division. "Use the digital space in a creative, productive and ethical way," said Rovien. The #MakinCakapDigital 2022 webinar for community groups in the Situbondo Regency area which was held on Monday (27/6) is part of the socialization of the National Digital Literacy Movement organized by the Ministry of Communication and Information in collaboration with Cyber Kreasi. In addition to Rovien Aryunia, the webinar presented other resource persons, namely the Surabaya ICT Volunteer Management Esti Srijani and the Head of the Communication Studies Study Program, Dr. Soetomo Cand Zulaikha. On this occasion, Esti Srijani emphasized the importance of loving domestic products by buying and using local products and promoting them both online and offline. “We must be proud that the Indonesian nation is a great nation. If not us, who else is promoting?” he said.
According to him, there are a lot of local products, including the work of MSMEs that are good and of good quality, so they are very worthy of being promoted to foreign countries. “We have to be more aggressive in promoting Indonesian products, especially from MSMEs because MSMEs contribute a lot in driving the economy in Indonesia. So, we must be proud and promote it outside and buy it (local MSME products)," he said. In closing, he advised to take advantage of the digital space positively. “The digital world is our world today. Let's fill it and make it a cultured space, a place to learn and interact, where children grow and develop, as well as a place where we as a nation, present with dignity," concluded Esti.
