The Ministry of Maritime Affairs and Fisheries (KKP) is expanding its market network by cooperating with multinational banking and e-commerce. This is to provide convenience for micro, small and medium enterprises (MSMEs) to market their products to foreign countries.
"We continue to encourage an increase in exports as well as an increase in national fish consumption through the campaign of the Proudly Made in Indonesia National Movement or Gernas BBI," said Director General of Strengthening the Competitiveness of Marine and Fishery Products (PDSPKP), Artati Widiarti in Jakarta, yesterday. Artati revealed that Gernas BBI is a step by the government so that MSMEs can easily enter digital platforms and marketplaces.
In this program, KKP provides guidance and assistance to MSMEs in production, business management, promotion and marketing activities," she said. According to her, there is also facilitation of promotion and marketing of superior MSME products through websites, social media, e-commerce, marketplaces, and in public open spaces. "Of course, this step requires the support of Ministries/Institutions as well as the private sector and BUMN," said Artati. Previously, the Minister of Maritime Affairs and Fisheries Sakti Wahyu Trenggono said that the existence of MSMEs had proven to support the country's economic resilience in the midst of a pandemic. For this reason, efforts must continue to be made to improve not only in terms of quantity, but also in terms of the quality of fishery products produced in order to boost export performance.
