The Ministry of Maritime Affairs and Fisheries (KKP) continues to make it easier for micro, small and medium enterprises (MSMEs) to market their products to foreign countries by utilizing digital platforms. KKP's latest step is to expand its market network by cooperating with multinational banking and e-commerce. "We continue to encourage an increase in exports as well as an increase in national fish consumption through the National Movement for Proud Made in Indonesia or Gernas BBI," said Director General of Strengthening the Competitiveness of Marine and Fishery Products (PDSPKP), Artati Widiarti. When opening the BNI Xpora webinar entitled "Prioritizing the Diversity of Indonesia's Leading Marine Products Exploring Global Market Domination", Artati revealed that Gernas BBI is a government step so that MSMEs can easily enter digital platforms and marketplaces. In this program, KKP provides guidance and assistance to MSMEs in production, business management, promotion and marketing activities. Not only that, there is also facilitation of promotion and marketing of superior MSME products through websites, social media, e-commerce, marketplaces, and in public open spaces. Then coaching and mentoring leading MSMEs ready for export and carrying out the Gernas BBI campaign in South Kalimantan. "Of course, this step requires the support of ministries/agencies as well as the private sector and state-owned enterprises," said Artati.
On the same occasion, Deputy Head of the Small and Medium Eterprise (SME) Division of BNI, Yessi Aktaina explained that BNI has an ecosystem that brings together MSMEs as sellers with buyers as well as export facilitators. The Indonesian diaspora, BNI customers in various countries, both retail and digital (e-commerce) marketplaces are also involved in the ecosystem called Xpora. "This ecosystem can also be accessed on the digital portal Xpora.bni.co.id and all MSMEs have the opportunity to be able to export," said Yessi. Meanwhile, the Assistant Manager of Export Shopee Business Development, Priscilla Brain, ensures that MSME players can easily reach the markets of Singapore, Malaysia, the Philippines, Thailand, Vietnam, Mexico and Brazil. Through the e-commerce platform, MSME players do not need to worry about language barriers, delivery and payment. "So MSME products can be accessed by our platform in these countries, and payments received by MSMEs will also be in rupiah," said Priscilla. She also shared tips so that marine and fisheries MSMEs could reach the export market. Starting with paying attention to quality, complete licensing, safe packaging, and competitive prices. "In several cities, we have Shopee Export Campuses that any MSME can visit for consultation," he concluded. Previously, the Minister of Maritime Affairs and Fisheries Sakti Wahyu Trenggono said that the existence of MSMEs had proven to support the country's economic resilience in the midst of a pandemic. For this reason, efforts must continue to be made to improve not only in terms of quantity, but also in terms of the quality of fishery products produced in order to boost export performance.
Source: https://www.indotelko.com/read/1656304906/kkp-umkm-go
