Indonesian Batik continues to penetrate the world through a variety of unique products. One of them is a can of cracker with batik motifs from Yogyakarta which has managed to steal the attention of buyers from Europe, the United States, Australia and Southeast Asia. SME entrepreneur from Yogyakarta, Eni Anjayani presents home decor equipment and handicrafts that are applied with old batik motifs. Eni made a unique product, namely cracker cans with batik motifs which were successfully exported to the Netherlands. "By applying ancient batik motifs to products such as tumblers, cracker cans are expected to give the impression and charm of the past but still have a modern touch," he said in his official statement, Monday, April 11, 2022. employs 37 people in four clusters namely Yogyakarta, Bantul, Sleman and Magelang, Central Java. Each cluster can produce 300 to 500 units per day.

“In 2012 initially I only sold online. The demand is increasing from year to year. Finally, in 2014 I had to hire employees for the first time because the scale of the business was getting bigger and Wastraloka was formed," he said. Then in 2017 Wastraloka attended training from the Indonesian Export Financing Agency (LPEI). Through the Coaching Program, for New Exporters (CPNE), he had the opportunity to participate in international scale exhibitions until he managed to penetrate the Australian market again. According to him, the CPNE program has great benefits for SMEs, especially to help select the types of products that match demand, market access, calculate selling prices, and learn the process from product delivery to the destination country. The CPNE program is prepared for export-oriented SMEs who want to develop into exporters through a series of training and mentoring stages, so as to produce superior products that can compete in the global market. "This is in accordance with our mandate as Special Mission Vehicle K Ministry of Finance of the Republic of Indonesia to create new exporters and also carry the local slogan that is global," said LPEI Corporate Secretary, Chesna F. Anwar.

Source: https://m.medcom.id/amp/yNLLJ3PN-kaleng-kerupuk-motif-batik-tembus-pasar-mancanegara