Minister of State-Owned Enterprises (BUMN) Erick Thohir said that Sarinah's return with a new face could bring local products and Micro, Small and Medium Enterprises (MSMEs) to the next level. Erick Thohir conveyed this in his official Instagram account upload @erickthohir. In the upload, Sarinah's new face can be seen which also gives a beautiful atmosphere at night. "Sarinah's new face can make local products and MSMEs class up," said Erick, quoted from @erickthohir's upload, Sunday (27/3/2022). Erick asked the community to support local products so that the work of the nation's children can be enjoyed by all groups at home and abroad. In addition, prioritizing local products will have a big effect that can create jobs. "It's like the President's message asking us to prioritize domestic products. Because domestic products that are increasingly advanced will open up millions of new jobs," he continued.
This can be realized through Sarinah, which focuses on selling local products, which will encourage the optimization of Proud Made in Indonesia affirmations, as mandated by Jokowi. The general chairman of the Indonesian Shopping Center Retailers and Tenants Association (Hippindo) Budihardjo Iduansjah said the same thing. He believes the existence of Sarinah can become a locomotive for local products. "Indonesian retailers should be proud of Sarinah's achievements, which became the locomotive of overseas and domestic sales," said Budihardjo, Friday (25/3/2022). Meanwhile, Minister of Tourism and Creative Economy Sandiaga Salahuddin Uno said that it was not enough for Indonesia to only love domestic products. People should buy products made in Indonesia and no longer have sectoral egos, thereby increasing the purchase of local products.
"This program is oriented towards economic recovery, especially since we have had a pandemic for two years, we want to rise, we want to open up business opportunities for MSME players and create jobs. These various innovative ideas are directed by the President to organize our revival through governance with the economy. new. A great nation must be able to produce great works," he said as quoted in an official statement from the Ministry of Tourism and Creative Economy, Friday (25/3/2022). Sarinah itself has assets spread across various cities in Indonesia. President Director of PT Sarinah (Persero) Fetty Kwartati hopes that in the near future, these assets can be transformed into something more productive and attractive. “Sarinah also has stores outside Jakarta, such as Bandung, Semarang and Malang. The next project will be transformed, so that Sarinah as a whole already has a concept that is more in line with today's needs," said Fetty, Saturday (26/3/2022). Currently, Sarinah also manages retail at several airports in Indonesia, such as in Jakarta, Bali and Banjarmasin. Fetty and her team have also planned to expand to other airports.
