The Indonesian Embassy's Trade Attaché in Paris, France Ruth Joanna Samaria said that Indonesia's participation in Paris Fashion Week 2022 B2B Showroom became a momentum for the two Indonesian brands that entered Paris Fashion Week 2022 to introduce themselves and show they are ready to compete with a global fashion brand. Ruth said in a statement received in Bandar Lampung, Lampung, Saturday. "Other related ministries/institutions are expected to be able to promote more involvement of Indonesian fashion brands at the next Paris Fashion Week," said Ruth in a statement. "with ready-to-wear fashion textile products and "Jewel Rocks" with jewelry products. In the exhibition, Sean Sheila and Jewel Rocks display their autumn/winter collections.
Furthermore, Sean Sheila and Jewel Rocks will also exhibit their summer/spring collections (summer/spring) at the Paris Fashion Week Showroom 2022 in the last week of September. It is known that Indonesia participated in the Paris Fashion Week Showroom B2B for the first time on March 4–7, 2022, at Palais Brongniart, Paris. Ruth conveyed that the participation of Indonesian brands this time at Paris Fashion Week 2022 Showroom B2B even received a welcome from La Fédération de la Haute Couture et de la Mode (FHCM), the official organization for Paris Fashion Week. FHCM provides a special attribute, namely, Welcome to Paris-L'Adresse Showroom for Indonesian Designers. "With this special attribute, it is hoped that it will attract potential buyers from France or other surrounding countries," said Ruth. According to Ruth, the two brands have gone through a direct curation process by one of the fashion agencies in Paris that is a partner of the Indonesian Embassy in Paris, namely L'Adresse Paris Agency. Several aspects that became determining factors in the selection of participants in the curation process were their suitability to the tastes of the French market; management, financial, and product readiness; and willingness to commit and collaborate in carrying out promotions at the Paris Fashion Week 2022 Showroom for two seasons, "he added. Paris Fashion Week 2022 is one of the most important agendas in the promotion of international fashion products. In addition to displaying fashion shows, Paris Fashion Week also provides an opportunity for products from outside France to promote their products at the Paris Fashion Week Showroom B2B. Every year, Paris Fashion Week hosts more than 200 showrooms for fashion, accessories, jewelry, and lifestyle products.
Several other countries that also promote fashion products at the Paris Fashion Week Showroom B2B include Pakistan, India, Japan, South Korea, Saudi Arabia, Portugal, and Spain. Indonesia Welcome to the Paris agenda — L'Adresse Showroom for Indonesian Designers is officially listed on the Paris Fashion Week 2022 schedule. This can provide information and opportunities for Indonesian designers to appear at Paris Fashion Week 2022 in front of an audience of all Paris Fashion Week guests and invitations, most of whom are buyers of international fashion brands or international fashion retailers. The total trade between Indonesia and France in 2021 was 2.28 billion US dollars, an increase of 0.25% compared to 2020, which was recorded at 2.27 billion US dollars.
